My Design Philosophy
Great design is predicated on proper discovery work and a systematic process that is liberating, but not stifling. In addition, I am blessed to have the ability to see a design work done in what I call 3-D sensor-round. …meaning that I can see, visualize, feel, and experience the end result as if it were already a physical reality at any point of the design process.
I approach a design job like a doctor and an attorney…
Like a doctor in that I listen to what the “problem” is or what the client needs, wants, and doesn’t want. I ask the proper questions to get to the “root of the problem”. I take the proper “measurements”, document the results, analyze the results, and prescribe the proper and efficacious solution.
Like an attorney in that I do my “due diligence”. I ask the right questions, to get the right answers, to get the right results. Then I substantiate my findings and suggestions and course of action with the proper selection of elements and materials and present a full body of evidence that culminates in a rich and satisfying outcome.
Like an expert archer, I have hit the bulls-eye every time for the last 32 years. I take my job seriously, but I like to have fun and teach the client as I go along so they can see and understand the process and have a much more enriching experience. An educated client is a better client and they are more fun to work with. This is the vital importance of real communication in all its forms such as words, sketches, drawings, and specifications.
And finally, I bring the “magic experience” of ambiance. It is the intangible aspect that goes far beyond a mere “look”. The aspect of ambiance brings depth, orchestration, vitality, musicality, animation, and pure sensory enjoyment to your environment and life. To that end, I am dedicated.